Speakers

Alejandro Martínez did not set out to study consumer behaviour. He set out to design products and take better photographs.

Originally from South America and based in Perth since 2011, Alex is the founder of Pixel Group Australia, a creative and marketing consultancy built on clarity, strategy and measurable outcomes. His academic foundation includes a five year Industrial Design degree equivalent to an Australian Bachelor qualification, along with a formal diploma in packaging design. This blend of analytical training and practical design thinking shaped his early career and continues to inform his approach to branding and communication.

He began in photography and videography, collaborating with Soñar Despierto, a Spanish / South American organisation similar in spirit to Make A Wish Foundation. Those early experiences reinforced a belief that stories matter, that people matter. Over time, working closely with clients across industries, he recognised that marketing success rarely hinges on aesthetics alone. It rests on values, understanding consumer behaviour: how people form trust, how attention is captured, and why decisions are ultimately made. His work evolved from producing content to designing communication grounded in behavioural insight and aligned with clear principles.

Under the Pixel Group umbrella, Alex also leads Yesterdays Photo, a high end photo restoration and archival brand, and Video Testimonials, a platform dedicated to structured social proof and authentic client storytelling. Across these ventures, the common thread is clarity of message and integrity of execution.

An avid reader with a long standing interest in philosophy and human decision making, Alex believes values are not decorative statements but operational principles that shape every decision within a company and resonate with clients over time.

Outside work, he is a certified Rescue Diver, a committed guitarist, and the proud father of two remarkable girls. Whether underwater, on stage, at home, or advising a business owner, he is drawn to environments that demand focus, responsibility and thoughtful action.

In his upcoming Rotary presentation, Alex will explore how consumer behaviour underpins modern marketing and how organisations can apply these principles with integrity in an increasingly complex marketplace.